Local SEO

What is Local SEO and Why Is It Important?

This is the first article in a series: “Unlock the Door to New Customers with Local SEO”.

What is Local SEO

First and foremost, it is important to understand what exactly Local SEO is and why it matters for your business.

Local SEO, also known as localized organic search engine optimization is a strategy involving optimizing content specifically for searches based on geographical locations or keywords related to those areas. Searches like electrician in San Jose, CA or heating repair near me are examples of local search. Local SEO increases visibility by targeting customers who are near you, or your service area, who are specifically looking for the services you provide.

Traditional SEO, also known as National SEO, focuses on ranking pages nationally or even internationally. For a business who service’s customers in a local area, it is more cost effective to focus your budget on getting the best search results in a local or regional area versus at a national level. There would be no value in a page one search result for someone in Baltimore, MD looking for a local plumber and finding one in Sacramento, CA. Unless of course they actually needed a plumber in Sacramento.

By utilizing techniques specifically designed around appearing in search results in a smaller area, business owners can benefit from improvements in rankings in local searches—but only if done properly!

Many businesses overlook the importance of implementing an effective online local SEO plan yet continue to rely on expensive advertising, flyers and door to door sales. Some rely exclusive on word-of-mouth or reputation alone. These businesses are missing out on maximizing the abilities of the number one tool for a successful business in our time – the internet. They are also the businesses that will not be here tomorrow.

Benefits of Implementing a Successful Local SEO Strategy

A successful local SEO campaign will allow your potential customers to find you instead of your competitors, attract new customers, get you more visibility, generate traffic and ultimately more sales.

The number one benefit of a successful local SEO strategy? Your customers find you and not your competitor.

succssful seo
  • Enhanced Traffic: Get more traffic to your website and/or store location by targeting potential customers in your local area.
  • Credibility: A stronger online presence boost your credibility and builds trust and brand awareness in your customers.
  • Lower Advertising Cost: Focusing on a local SEO strategy means you do not have to spend money on other advertising costs like local TV, banners, pamphlets.
  • Get More Local Reviews: Online reviews are what drives buyers to purchase from a local small business. Good reviews resulting from good service are how you win more clients.
  • Better Conversion Rates: One benefit of local SEO strategies is driving more potential customers to your site while improving conversion rates.
  • Beat Out Your Competitors: The higher you rank…the more people visit your website. Consistency is key to gaining a long-term competitive advantage to get ahead of your competition.


In conclusion, implementing a successful local SEO strategy can have a significant impact on your small business. The benefits of local SEO are real and numerous. Soon you will experience increased traffic and along with it an increase in brand awareness, trust and credibility which will lead to better conversion rates and sales ultimately allow you to beat out your competitors. Given the statistics and the benefits, there is no reason why every successful business should not have a local SEO strategy.

If you’re looking to take your online presence to the next level, consider investing in a comprehensive local SEO strategy sooner than later. If you do not, your competitor will and eventually drive you out of business.

Does your business need a Local SEO Strategy? We can help.

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